Flipkart updates on TRAI Regulations

Moments ago, I received the following email from Flipkart.com stating the notification changes as per the new TRAI Regulations put into place by the Indian government. Flipkart customers will have to follow the mentioned steps in order to receive SMS notifications.

The email read as follows:

Dear Customer,

Due to the new TRAI regulations, we will not be able to send you Order Confirmation / Shipment / Delivery SMS notifications, starting 27th September 2011 (tomorrow).

What will not change?
We will continue to send you email notifications, so you need not worry about not receiving SMS alerts. However, since a lot of the courier and shipment related communication happens via SMS, it is advisable that you subscribe to partial DND(explained below).

What will change?
You will receive SMS alerts only between 9AM – 9PM. SMS alerts for any transactions conducted post 9PM will be sent out the next day.

What you need to do?
If you wish to continue to receive Order Confirmation / Shipment / Delivery SMS notifications for your transactions on Flipkart.com, please do ONE of the following:

  1. Send “START 5” to 1909 to activate partial-DND, allowing you to receive SMS alerts from all ‘Consumer Goods’ companies
  2. Send “STOP” to 1909 to de-register from DND

Please feel free to call us on 1800 102 3547 (24X7, Monday-Sunday) for any clarification.

Team Flipkart

With RBI imposing restrictions on PayPal and TRAI putting limits on messaging services, isn’t the government making our lives harder?

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